Why Experiences Are the Most Wanted Gift of 2025

Skip the wrapping paper. Gifting moments, not things, is what people truly want this year.

The Shift from Stuff to Stories

As the festive season approaches, a growing number of Australians are making a powerful pivot: ditching physical gifts in favour of experiences. Whether it’s a gourmet dinner, a glamping weekend, or a whale-watching tour, the trend is clear—2025 is all about giving people something to feel, not just something to hold.

83% of Australians say they prefer experiences over material gifts when celebrating milestones or holidays. In an age of climate concern, digital overload, and social fatigue, the desire for connection and nature-rich memory-making is stronger than ever.

The appeal isn’t hard to grasp: no clutter, no re-gifting guilt—just joy, relaxation, and something to look forward to. And with summer stretching out across Magnetic Island, it’s the perfect moment to plan a gift that doesn’t come in a box.

Gifting Experiences = Less Waste, More Meaning

When you give someone a weekend away, a sunset sail, or a glamping stay immersed in nature, you’re offering more than leisure—you’re offering presence. Unlike mass-produced goods that may end up in landfill by February, experiences have staying power.

A report by the Australia Institute found that up to 30% of holiday gifts are unwanted, with many items being returned, resold, or tossed. Compare that with the memory of a sunrise bushwalk or sleeping under stars—you don’t need a receipt for that.

Experiences are also eco-friendly gifts by default. They often have a smaller carbon footprint than imported goods and encourage people to engage in slow travel, nature immersion, and conscious living. For those leaning toward sustainable giving this Christmas, booking an experience is a win for both the recipient and the planet.

Magnetic Island: A Gift That Feels Like Summer

If you’re looking for a nature-based gift that stands out, Magnetic Island delivers. Just 20 minutes from Townsville by ferry, this island paradise offers 320 days of sunshine, palm-lined bays, and a lush national park alive with wildlife.

It’s also home to Magnetic Glamping—eco-certified, safari-style tents that let guests stay close to nature without giving up comfort. Think crisp linens, private decks, and a pool surrounded by gum trees. Whether your giftee is a stressed-out parent, an adventure-loving couple, or someone who simply needs to switch off for a weekend, a glamping stay is a thoughtful and memorable way to say: "you deserve this."

Pair a two-night glamping voucher with a sailing experience from Pilgrim Sailing or a wildlife tour via Magnetic Island Tours, and you’ve created a one-of-a-kind package they’ll never forget.

Key Takeaways

• Experiences are topping wishlists in 2025 as people seek more meaningful, memory-based gifts.

• Research shows the majority of Australians prefer experiences over things, particularly during milestone celebrations.

• Gifting nature-based travel or activities helps reduce waste and supports conscious, sustainable living.

• Magnetic Island is a standout choice for giving the gift of rest, adventure, or reconnection—with Magnetic Glamping offering the perfect balance of luxury and nature.

• This holiday season, skip the shopping centre and book something they’ll actually remember.